Vuforia an enterprise AR platform by The Coding Clubhouse .com

Jay Wright, President and GM for Vuforia, an Augmented Reality #AR platform targeted for the enterprise. This includes support for Windows 10 devices and the introduction of the groundbreaking VuMark™ solution for delivering AR experiences to any object.

Recently acquired by PTC, the Vuforia AR platform is supported by a global ecosystem of over 200,000 developers who have built more than 20,000 apps for phones, tablets and a new generation of digital eyewear. Vuforia has been widely used by consumer brands to market and sell their products.

With the enhancements announced today, the Vuforia AR platform will be able to address the broader enterprise market opportunity. Goldman Sachs calls augmented reality a disruptive technology for the enterprise and a report from Juniper Research estimates that the use of AR apps in the enterprise will grow to be a $2.4 billion market in 2019, up from $247 million in 2014.

“PTC believes the technology has arrived to completely transform the way we interact with and experience things, and that technology is augmented reality,” said Jay Wright, Vuforia general manager & senior vice president, PTC. “Our goal with Vuforia is to deliver an augmented reality experience on top of all types of things – and fundamentally change the future of work.”

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